These days, most authors have to finagle a lot of their own promotion. And unless you have a background in marketing, it can be difficult to figure out what’s worthwhile and who you should connect with and how you should plan for events.

That’s when you bring in the experts. Wednesday, July 22 (tomorrow!) friend, writer, and former bookstore event maven, Allison Pottern Hoch, is giving a talk at the Writers’ Loft about book marketing and working with local independent bookstores.

I’m excited to hear Allison’s advice and figure out ways I can better market my work and connect with the wonderful people at our local bookstores. Come on out and take notes with me!